What inspired you to start Loove and why did you choose Mallorca as the home base for your wedding and event planning business?

I love people and their stories, they are my greatest inspiration. As an artist at heart, I pour my soul into creating unforgettable moments that reflect the personality and dreams of every couple. Mallorca, with its breathtaking landscapes and rich culture is the perfect stage for this art. The island offers endless possibilities from golden beaches to rustic fincas and dramatic mountain views. For me, Loove is not just a job it’s my passion and my way of celebrating love in its most beautiful form.

What makes Mallorca such a popular destination for weddings and events and how do you help couples take full advantage of its unique charm?

Mallorca is a truly exceptional place for weddings and events. It’s incredible weather almost all year-round sunshine and the wide variety of breathtaking locations make it a dream destination. Whether you’re imagining a wedding in paradise with turquoise colored water and white sandy beaches, a rustic finca, or surrounded by the dramatic mountains, Mallorca has everything you need to create a magical celebration.

Another unique aspect is the island’s culinary richness, from elegant fine dining to locally inspired dishes, which offer endless ways to make your guests have many options. What I love most is how very little decoration is needed as the natural beauty of Mallorca often speaks for itself. The landscapes, light, and atmosphere already create an unforgettable setting and with just a few thoughtful details, the magic comes alive.

I’m fortunate to work with a network of incredibly talented providers florists, caterers, musicians and more people that I can’t think of right now, ha ha but they share the same passion for creating beautiful and meaningful events. Together, we bring every couple’s vision to life with care, creativity, and love.

Can you share a standout wedding or event you’ve planned in Mallorca and what made it so special?

It’s hard to name just one wedding, as we’ve had the honor of creating so many truly special celebrations. What makes a wedding unforgettable isn’t necessarily the venue, decor, or size it’s the connection we have with the couple.

When couples fully trust us and allow us to bring their dreams to life with our experience and passion, the results are always extraordinary. Each celebration becomes a unique reflection of their love story, and those moments of connection, laughter, and joy stay with us forever.

Trends and Client Needs

What are some current trends in destination weddings that couples are loving right now?

Intimate celebrations like small weddings and elopements are gaining popularity. Couples are also placing great value on sustainability from biodegradable decor to locally sourced food. Personalization is another big trend, with every detail telling the couple’s story.

Which countries and cultures are currently looking to get married in Mallorca?

Mallorca attracts couples from all over the world, especially from Germany, the UK, Switzerland, and Scandinavia. American couples are also discovering the island more and more.

What’s the most common request or challenge you face when planning a wedding, and how do you tackle it?

One of the biggest challenges today is Mallorca’s growing popularity as a wedding hotspot. This means that finding suitable and affordable venues, especially for more spontaneous or short-term requests, can sometimes be difficult.

Not every couple has a large budget, and I’m particularly passionate about creating beautiful, meaningful weddings for those who might feel limited by their finances. It takes creativity, resourcefulness, and strong local connections to find the perfect venue and bring everything together without exceeding the budget.

For me, it’s not about how much you spend, it’s about crafting a day that reflects your love and feels extraordinary, no matter the price tag. I take pride in making magic happen, even when resources are limited I ensure every couple feels special, supported and take care of.

How do you work with couples from overseas to bring their vision to life while navigating the challenges of planning remotely?

I rely on a personal and flexible approach. From phone calls to detailed discussions, I take the time to understand my couples’ wishes while leaving room for spontaneous, creative ideas on the wedding day.

Digital Marketing and Online Presence

How do you ensure that Loove stands out online to attract couples planning destination weddings and events in Mallorca?

Loove weddings & events represents authenticity, genuine emotions, and a deep love for detail and this is exactly what is reflected in our online presence. We focus on honest, inspiring content that resonates with couples and tells the unique stories behind our events.

Our goal is not to sell only flamboyant luxury situations but more so to create unforgettable moments that come from the heart. With this philosophy, combined with thoughtful SEO, engaging social media posts, and heartfelt testimonials, we stand out online and attract couples seeking a wedding that reflects their personality and love for each other.

From an events perspective, hmmmm. Right now, we are not focusing too much on corporate events as it requires allot of planning in a short time frame and at LOOVE we always want to keep our service consistent by also providing an extremely high level of value to our clients. But having said that our focus regarding events is growing more so in the space of the Jewish community by us getting many more requests now from the American market especially in New York, New Jersey and California regarding Bar Mitzvahs. Mallorca actually has a rich history in Judaism, so maybe some people that are looking to come to Spain feel more comfortable from a religious perspective in celebrating these events abroad here in Mallorca.

Do you notice more clients finding your services through search engines via SEO, paid media, social media, or word of mouth?

Most of our couples find us through word of mouth a testament to the fact that they appreciate not only our work but also our values and passion. At the same time, we reach many couples or companies for weddings and events through Google ads, dedicated SEO and social media as well as emotional content that inspires and touches hearts. Luckily, I have had the support and guidance in this digital marketing journey with Makaveli Media who has helped me so much regarding reaching the international market for my wedding planning clients as well as the Spanish market for smaller corporate events here for locals in Mallorca. They have also helped our online presence grow as well as advise us on current economic trends and competition regarding the weddings and event planning’s here in Mallorca.

How has showcasing your events through photography and video helped you grow your business?

For us, photos and videos are more than just memories, they are a way to capture the essence of a special day. That’s why we carefully select the photographers and videographers we work with. They must not only have an eye for aesthetics but also the ability to interact with people in a calm and empathetic way.

It’s about recognizing those quiet, genuine moments, simple things like a soft smile, a loving glance, or a tender touch that speaks louder than words. This ability to make small, heartfelt moments visible reflects our philosophy. Through these images, we not only touch the hearts of our couples but also create an authentic impression of what Loove is truly about.

How important is professional videography in preserving wedding memories?

It’s essential, videos capture not just images but also emotions. A great videographer knows how to tell the couple’s story, preserving those moments in a way that allows them to relive their special day forever.

Collaboration and Sustainability

How do you collaborate with other creative professionals to deliver a cohesive and beautiful event?Every event I kind of like an orchestra where every member must play a key role. Our partners whether they are photographers, florists, caterers or musicians are artists who share a common vision with us. We create space for creative freedom for them but… while ensuring that everything comes together seamlessly. Communication, respect, trust are the keys to creating something beautiful together for our clients.

Are there sustainable practices you incorporate into your events to support the environment and local community?

Sustainability is close to our hearts, and we believe that beauty and responsibility can go hand in hand. We work with local producers, use seasonal flowers, and support family businesses in Mallorca. Additionally, we pay close attention to minimizing waste and using reusable materials. We aim not only to create memories but also to ensure that the nature that makes our work so special is preserved.

Final Thoughts

What’s your ultimate goal for Loove?

To create unique, deeply personal celebrations that are not only beautiful but also touch hearts and create memories that last a lifetime. Whether this be wedding or events, to this day we have had nothing but continued support with great referrals and we will continue to do this no matter what it takes. We are always looking to improve in many ways possible but as now we are a leading wedding planner here in Mallorca and maybe might think about expanding throughout other Iberian peninsulas in Spain like Ibiza and Menorca, whether it be corporate evets or weddings we are still unsure about.

What advice would you give to couples feeling overwhelmed with wedding planning?

Focus on what truly matters. Your love. Let professionals like us handle the rest. Enjoy the journey it’s part of your story.