Designs for typefaces should be magnificent
Case selection always influences legibility
Although typically applied to printed, published, broadcast, and reproduced materials in contemporary times, all words, letters, symbols, and numbers written alongside the earliest naturalistic drawings by humans may be called typography.
Quantity
Qualitatively
Responsive
Scaleble
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Case selection always influences legibility
Legibility and readability tend to support
esthetic aspects of a product.
First option
Characterization
Once the typographer has an understanding of the text then they have the responsibility of using the appropriate typeface to honor the writing done by the author of the text.
Second option
Cost for developing
Text layout, tone, or color of the set text, and the interplay of text with the white space of the page in combination with other graphic elements impart a „feel“ or „resonance“ to the subject matter.